SEO Basics

If you’re like most businesses, you’ve probably wondered how to rank higher in search engine results. When someone types “furniture store Lexington” or “hair salon Lexington” into a Google search, you’d like to show up first -- or at least near the top. Who wouldn’t?


SEO (Search Engine Optimization) includes all the actions you take to make that happen. SEO is complex, but the end goal is simple, and always the same: Get you found easier and help you rank high in results, ahead of your competition. Moving up into the “three pack” of local search results can mean a huge jump in web traffic AND foot traffic to your business.


The Non-Scammy, Non-Sleazy Approach to SEO

You need to be careful, though. The Google engineers who create those search engine programs (sometimes called “spiders”) really, REALLY want to return the best, highest quality, most relevant results for the searcher.


What they DON’T want is artificial results based on SEO tricks and “gaming the system.” We don’t do link buying, link trading, link selling, mass submission to any directory on the web, or any other SEO scamminess to get you ranked higher. Why? Because your site can be blacklisted (removed from search results) if they figure out what you’re doing. Yes, this really happens, and it isn’t worth the risk.

So What CAN We Do To Improve Your Search Engine Ranking?

Design your site with “On Page SEO,” which makes it easier for the search engines to find and access your content

Use the right keywords in MODERATION. No keyword stuffing.

Advise you on Google PPC (Pay-Per-Click). These are the paid search results that show up at the very top of the page.

Create search engine-friendly navigation and site structure

Work with you on “Off Page SEO” through review sites like Angie’s List and Yelp!, Google My Business and social media sharing

Update your site regularly with new content. Search engines and humans love fresh, useful content.

Tell you the truth about SEO, not a bogus guarantee that your brand new site will magically rank #1 next week for a competitive keyword

Use proven, “white hat” SEO strategies that won’t get you banned from Google Search, but WILL get you ranked higher and found easier

The Next Step

If you’d like to start getting more traffic (and customers) from search engines, just fill out our (very brief) form or call us at 859-813-4980.

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