Branding matters for large corporations like Apple, Microsoft, and Ford, but what about for smaller businesses, like yours? I only have ten employees, you might say. Do I really need to spend money on branding? I’m a plumber, roofer, dentist, attorney, apartment complex owner, __________(fill-in-the-blank).
The answer is simple. If you sell services or products, branding is a smart investment for your business, both short and long-term. Why?
Branding = Your Reputation and Credibility
What do you stand for? When people see your logo or business name, what do you want them to know about you? An investment in unique, original branding will pay off for years to come.
Sets you apart from your competition and makes you memorable.
Communicates “successful, established, and professional” in a way that DIY (or dirt-cheap) logos, web sites, and print materials can’t. They communicate the opposite -- cheap and unoriginal.
Combines your business principles with unique visual designs as only a skilled graphic artist can.
Reminds you and your employees to keep your business decisions in line with your core principles and beliefs.
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